Gentle for boy and girl baby’s skin: we invented the baby bum brush to gently apply ointment to my own little one’s sensitive skin. Diaper cream creates a thick barrier for protecting sensitive skin and healing a diaper rash. Keep your fingers clean from diaper cream with the original mom invented baby bum brush. Soft, flexible silicone: the baby bum brush is made of pure soft flexible silicone and is safe and gentle on sensitive skin. The silicone is bpa-free and completely toxin-free to help ensure your infant’s health and safety. This product is also compliant with california proposition 65. Give your baby relief from diaper rash or eczema. Cleaner diaper cream application : diaper cream goes on smoother, thicker, and faster with our incredible diaper rash spatula. Simply scoop a generous amount of cream onto the brush then rub it on your baby’s butt.